Marketing avec digiSchool
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*** Réalisée par des professionnels du marketing, l’application Marketing est un moyen simple et ludique d’apprendre et de réviser les notions marketing de base. ***
* Marketing est composée de :
- + de 10 thématiques marketing (voir ci-dessous)
- + de 100 Fiches de cours enrichies d’exemples et de cas pratiques
- + de 500 Quiz
- Des mégas quiz d'entraînement qui choisissent les questions de façon aléatoire
- Des paliers de progression pour évaluer votre niveau
* Les Thématiques abordées dans Marketing :
- Les Fondements du marketing : le marché, la segmentation, les forces concurrentielles
- Etudes et recherches : études qualitatives, études quantitatives, le questionnaire, la veille
- Le produit : gamme de produit, Cycle de vie du produit, le positionnement, la marque, le concept de qualité
- Le prix : mode fixation du prix, la stratégie de prix
- La distribution : les formes de commerce, les circuits de distribution, les zones de chalandise, la force de vente
- La communication : le plan de communication, la publicité, la promotion des ventes, les relations presse, la communication interne
- Le marketing stratégique : matrice BCG, le positionnement concurrentiel, les matrices d’évaluation de l’activité.
- Le marketing management : le trade marketing, le category management, l’ECR
- Le marketing international : Diagnostic export, stratégie de marketing à l’international, la douane, le transport
L’application sera constamment enrichie de nouveaux contenus Fiches et Quiz pour coller aux nouvelles tendances du marketing et ainsi couvrir l’ensemble des théories marketing enseignées.
* A qui s’adresse cette application ?
L'app Marketing a été réalisée pour s’adapter à tous les profils : lycéens curieux de découvrir le monde de l’entreprise, étudiants cherchant à tester et/ou approfondir leurs connaissances , auto didactes souhaitant perfectionner leurs connaissance en marketing et e-marketing.
* Comment utiliser l’application ?
Le téléchargement est gratuit, il vous suffit ensuite de débloquer les thématiques souhaitées en répondant aux quiz.
Free download from Shareware Connection - *** Réalisée par des professionnels du marketing, l’application Marketing est un moyen simple et ludique d’apprendre et de réviser les notions marketing de base. **** Marketing est composée de : - + de 10 thématiques marketing ...
Version: 2.0 | Size: 11264 KB | Platform: Android 2.x,Android 3.x,Android 4.4,Android 4.x
Released Date: 21-03-2015 | Rating: 0 | Title: Marketing avec digiSchool
Author Url: http://www.digischool.fr
Program Info Url: http://www.digischool.fr
Download Url: http://www.digischool.fr
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