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Marketing avec digiSchool

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*** Réalisée par des professionnels du marketing, l’application Marketing est un moyen simple et ludique d’apprendre et de réviser les notions marketing de base. ***


* Marketing est composée de :
- + de 10 thématiques marketing (voir ci-dessous)
- + de 100 Fiches de cours enrichies d’exemples et de cas pratiques
- + de 500 Quiz
- Des mégas quiz d'entraînement qui choisissent les questions de façon aléatoire
- Des paliers de progression pour évaluer votre niveau


* Les Thématiques abordées dans Marketing :
- Les Fondements du marketing : le marché, la segmentation, les forces concurrentielles
- Etudes et recherches : études qualitatives, études quantitatives, le questionnaire, la veille
- Le produit : gamme de produit, Cycle de vie du produit, le positionnement, la marque, le concept de qualité
- Le prix : mode fixation du prix, la stratégie de prix
- La distribution : les formes de commerce, les circuits de distribution, les zones de chalandise, la force de vente
- La communication : le plan de communication, la publicité, la promotion des ventes, les relations presse, la communication interne
- Le marketing stratégique : matrice BCG, le positionnement concurrentiel, les matrices d’évaluation de l’activité.
- Le marketing management : le trade marketing, le category management, l’ECR
- Le marketing international : Diagnostic export, stratégie de marketing à l’international, la douane, le transport


L’application sera constamment enrichie de nouveaux contenus Fiches et Quiz pour coller aux nouvelles tendances du marketing et ainsi couvrir l’ensemble des théories marketing enseignées.


* A qui s’adresse cette application ?
L'app Marketing a été réalisée pour s’adapter à tous les profils : lycéens curieux de découvrir le monde de l’entreprise, étudiants cherchant à tester et/ou approfondir leurs connaissances , auto didactes souhaitant perfectionner leurs connaissance en marketing et e-marketing.


* Comment utiliser l’application ?
Le téléchargement est gratuit, il vous suffit ensuite de débloquer les thématiques souhaitées en répondant aux quiz.

Free download from Shareware Connection - *** Réalisée par des professionnels du marketing, l’application Marketing est un moyen simple et ludique d’apprendre et de réviser les notions marketing de base. **** Marketing est composée de : - + de 10 thématiques marketing ...

Publisher: digiSchool | License: Freeware | Price: 0.00
Version: 2.0 | Size: 11264 KB | Platform: Android 2.x,Android 3.x,Android 4.4,Android 4.x
Released Date: 21-03-2015 | Rating: 0 | Title: Marketing avec digiSchool

Author Url: http://www.digischool.fr
Program Info Url: http://www.digischool.fr
Download Url: http://www.digischool.fr

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Shareware Connection periodically updates pricing and software information of 'Marketing avec digiSchool' from company source 'digiSchool' , so some information may be slightly out-of-date. You should confirm all information before relying on it. Software piracy is theft,  Using 'Marketing avec digiSchool' crack, password, serial numbers, registration codes, key generators is illegal and prevent future development of Marketing avec digiSchool.

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