CMS CRM
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CMS CRM Editor's Review
Customer Relationship Management includes comprehensive activities for the design of customer relationships. Customer relationship management (CRM) has as its goal the best possible design of the relationship with the customers of a company. CRM/ CMS is therefore more philosophical, visionary and strategic in nature. In this model of thinking of all the strategies and business processes are consistently aligned to the outside on the optimized relationship with the customer, rather than on company-internal and customer-neutral process optimizations. Through consistent picture of the corporate strategy into concrete procedures and processes is customer relationship management carried in the company and anchored there. To summarize customer relationship management customer-oriented and focused marketing activities, taxes and running a business with a view to a profitable and long-term relationship for both sides. CRM is a sub-discipline of marketing. The activities for customer loyalty are becoming ever more important. Objectives of customer relationship management are to increase market share, customer satisfaction increase, the segmentation of the customer base that cost reduction through centralization and improvement of services with little effort. The responsibilities of the customer relationship management are among other things, customer acquisition, the customer loyalty and the customer recovery. Change in customer behavior, the overall increase in the intensity of competition and the realization that the acquisition of a customer is more expensive by far than the care and customer retention are the main reasons for the increasing importance of customer relationship management.
CRM supports communication in the customer process with reliable figures, data and facts. The role of customer relationship management is to focus attention on relationships with a high customer value and identify the weaknesses in the dialogue with the customer. The aim is to provide an improved customer orientation to gain and to offer customers individualized, appropriate to his needs services. Furthermore, CRM/ CMS are a means of communication in the customer process and can be highlighted in three areas: marketing, sales and service. These three terms identify the relevant business processes and indicate the company's internal and external organizational units. These organizational units include employees, customers, business partners and corporate divisions. The subdivision in Marketing, Sales and Service serves the structuring of functional issues. This is the case when it comes to what features a customer relationship management (e.g. software) makes available-tools, particularly in operational and analytical customer relationship management. How should the customer relationship management to proceed? The provider should base on a sound customer analysis and taking into account the strategic framework of the company's customer relationship management develop targets. It should be noted that the objectives must be clear, comprehensible and can be qualified. From these core goals, objectives of customer retention and new customer acquisition can be derived. In addition to customer relationship management strategies are developed that result in marketing concepts. An example of this may be a customer acquisition program or loyalty program.
Rating: 3/5
CMS CRM Publisher's Description
In today's highly competitive business world, providing effective customer relationship management (CRM) and excellence in customer service is every business manager's key objective for success. Business managers know that quality customer care is essential if they are to achieve revenue growth by attracting new customers and retaining existing customers.
The challenge for smaller organisations is that they know that large organisations are investing heavily in top-end CRM information technologies to enhance the quality of their customer service, but there are no suitable or affordable solutions for smaller organisations.
Choosing a CRM solution for smaller organisations has always been difficult and this is why business managers are turning to CMS CRM - the most powerful, flexible and easy-to-use CRM system in its class.
CMS CRM is a Customer Relationship Management (CRM) system designed to help organisations effectively manage their customer base.
CMS CRM enables a customer-centric focus to be implemented within your business to maximise relationships with customers and increase business profitability through customer loyalty and marketing/sales opportunities.
CMS CRM delivers the features and facilities found in 'top-end' CRM systems which cost thousands or even millions of dollars. CMS CRM systems can be implemented on existing hardware and operating systems, providing a strategy which reduces sales and marketing costs, drives revenue growth and increases customer satisfaction - and it comes at a fraction of the cost or the top-end products.
CMS CRM uses standard Microsoft database connectivity technologies (ODBC), rather than proprietary systems, which means that it is scaleable from the standard MS Access database support to MS SQL Server (tools and documentation to do this are provided as standard) and it is easy to integrate with your existing systems.
CMS CRM is a ready-made solution, developed using our CMS Database Application Software. The addon 'CMS Development Kit' enables the entire CMS CRM software to be completely tailored and reconfigured including all screens, reports, menu, user access, tables, indexes etc.
Key CMS Features
Quick and easy to use user interface
Enables you to quickly, easily and cost effectively manage your customer base
Stores information about customers, contacts, products, accounts, sales, projects etc
Documents feature enables documents to be attached to most records in the system
Unlimited number of notes can be attached to each item
Diary system so that you can diarise and be pro-active with customer meetings/contacts
its data into 'My data', 'My Teams data' and 'All data' - enables CMS to be used in a corporate/team environment where data viewing is to be controlled within a team or by individual user
Full searching, filtering abilities
Reporting facilities
Data Import and Export facilities
Data Integration Features using Data Exchange
Comprehensive on-line help
Leverages your IT return on investment (ROI)
Free download from Shareware Connection - In today's highly competitive business world, providing effective customer relationship management (CRM) and excellence in customer service is every business manager's key objective for success.
Version: 3.07.000 | Size: 2457 KB | Platform: Win7 x64, Windows 7, WinOther, WinVista, WinVista x64
Released Date: | Rating: 5 | Title: CMS CRM
Author Url: http://www.gppsoftware.com/
Program Info Url: http://www.gppsoftware.com/
Download Url: http://www.gppsoftware.com/Software/CmsCrm307.exe
Screenshot Url: http://www.gppsoftware.com/Products/Business%20Software/CMS1.JPG
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Shareware Connection periodically updates pricing and software information of 'CMS CRM' from company source 'GPP Software' , so some information may be slightly out-of-date. You should confirm all information before relying on it. Software piracy is theft, Using 'CMS CRM' crack, password, serial numbers, registration codes, key generators is illegal and prevent future development of CMS CRM.
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