Software Listing of Author : "Dws Associates"

Marketing Application - Marketing Planning & Marketing Analysis Tool - Customer Net Present Value (NPV) Calculator

This tool calculates the "Net Present Value" of a customer based on the cost of capital, the average sale value to that customer, the gross profit from that sale, the average number of purchases the customer makes a year, and the average customer lifespan (how long they are a customer.)

It's a method of determining the true value of that customer and based on that value, whether you should be making future investments in trying to retain that customer.

NPV (Net Present Value): Is the value of an investment calculated as the sum of its initial cost and the present value of expected future cash flows. It is a standard method for using the time value of money to appraise long-term projects. Used for capital budgeting,...

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x

Marketing Application - Marketing Planning & Marketing Analysis Tool - Direct Order Campaign Breakeven ROI Calculator

Use this calculator to determine the breakeven response rate and orders required for your B2C or B2B direct response campaign.

This calculator uses response rates from DMA (Direct Marketing Association) Response Rate Study. It will compute the breakeven response rate and orders required for your campaign based on the circulation, advertising cost, average order value, and gross margin percentage that you enter. You can then compare your campaign's breakeven results achieved for the media type your planning to use to industry norms for this type of media. Choose media type, then the industry average, median, high or low response rate for direct order programs.

The industry response rate that is shown as the...

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x

Marketing Application - Marketing Planning & Marketing Analysis Tool - Email Campaign Breakeven ROI Calculator

The purpose of this tool is to determine what you need to mail per month to generate a given revenue objective for an email campaign. Enter your campaign variables in the panel labeled "Campaign Variables." Enter percentages as whole number (i.e., 55% as 55, 1.25% as 1.25, etc.). The results will appear in the panel labeled "Calculations." You can conduct 'what-if' analysis by adjusting your variables up or down.

Features:

• Calculate the number of mailings you need to make each month
• Calculate the leads per month, per day needed to make your sales goals
• Calculate your total campaign costs
• Calculate your campaign gross margin and ROI

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x

Marketing Application - Marketing Planning & Marketing Analysis Tool - Event and Tradeshow Planning Attendance Calculator

Use this calculator to help you calculate the potential audience or buyers that will visit your organization at an event or conference. It will help you in planning your staffing, marketing collateral and incentives requirements for the event.

Enter the total attendance for the event in the top box by double clicking in the box. Use the slider bars to select the percentages of expected non buyers, the percentage of buyers interested in your type of product or service, and the percentage of potential buyers who are your target audience. The percentage of potential buyers interested in your product/service, known at the audience interest factor (AIF), is set at the industry standard of 44% as a default. It can be...

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x

Marketing Application - Marketing Planning & Marketing Analysis Tool - The Product Life-cycle (PLC) Assessment Tool is a tool that will help you quickly assess key characteristics of a product's life-cycle, which stage it is in, and produce marketing objectives and strategies for that stage. The four stages in a product's life-cycle after the product development stage are introduction, growth, maturity, and decline. They are defined as follows:

This tool helps you validate which stage of its life-cycle a product is in, based on the selections you make for each of the life-cycle characteristics: sales, costs, profits, customers, and competitors. Based on your selection from the drop down menu for each characteristic, the tool will identify the stage of the product's life-cycle, the marketing objectives for this stage, and possible...

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x

Marketing Application - Marketing Planning & Marketing Analysis Tool - Pay-Per-Click Advertising Breakeven & ROI Calculator

This PPC Breakeven Calculator will compute the breakeven and ROI for a pay-per-click advertisement. Enter your numbers into the input fields on the panel labeled "Input Variables" and the tool will automatically calculate the results in the "Calculations" panel.

To enter a value in any cell, click in the cell and you can use the number keypad to enter a number. To move to the next cell, click on the NEXT button in the keypad that appears. To reset this calculator to the initial zero values, click on the RESET button at the top of the calculator. You can open and close the individual panels as you enter values or leave them open to more easily conduct "what-if" analysis.

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x

Marketing Applications - Marketing Planning & Marketing Analysis Tools - This tool includes 24 retail marketing financial calculators to help you plan your merchandising, retail sales analysis, store planning and staffing, breakeven analysis and more. Select the tool from the drop down panels below.

To enter a value in any cell, click in the cell and you can use the number keypad to enter a number. To move to the next cell, click on the NEXT button in the keypad that appears. To reset this calculator to the initial zero values, click on the RESET button at the top of the calculator. You can open and close the individual panels as you enter values or leave them open to more easily conduct "what-if" analysis.

List of Tools

Retail Breakeven Calculator
Retail Price Calculator
Sales Variance Calculator
Sales by Department or...

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x

Marketing Application - Marketing Planning & Marketing Analysis Tool - Sales Force Sizing Tool

Sales Force Sizing Tool

The "Sales Force Sizing Tool" will help you determine the optimum size of your sales team based on the number and types of customers/prospects that you have, the frequency of calls that must be made to them, and the percentage of time that salespeople can devote to actually making calls on customers/prospects.

In Section 1 - Existing Sales Team, enter the number of people on the sales team, the average number of visits or calls they can make per day, per person, the number of working days available for making calls.

Section 2 - Call Frequency involves breaking down your customers into groups based on the type of customer they are and the number of calls needed per year to that type of customer or prospect....

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x

Marketing Application - Marketing Planning & Marketing Analysis Tool - Social Media Marketing ROI Breakeven Calculator

Are you measuring the return on your social media investment? If not, you’re not alone. Many companies are still struggling to measure the effectiveness of their social media presence through Facebook, Twitter, YouTube, etc. and are having a difficult time putting a value on a fan.

Fortunately, social media is a very measurable medium and one can extract a good deal of valuable data that can justify an investment in social media resources.

The calculator takes into account your overall investment and your output on all of your social channels. The Social Media Marketing ROI Breakeven Calculator is flexible, and it's designed to help you put an ROI formula to work for your brand in the way that...

  • Platform: Android 2.x, Android 3.x, Android 4.4, Android 4.x
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